The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral part of conventional business and marketing for times not known. However lately it seems to me that the topic of funnels being used to promote Internet business is appearing everywhere on the web.
It is evident that many want to know more about this concept and the ways they can apply it to improve their online business marketing efforts. You can read on to learn more about how to use the sales funnel for Internet marketing.
The Sales Funnel: What exactly is it?
A marketing funnel isn't an actual funnel. The marketing concept employs the term "funnel" to describe the sales process from beginning to end. The funnel is an easy comparison since it allows potential customers to "Unqualified potential customers" on the top and narrower chances for conversions to sales at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People who are "unqualified prospects" will be found at the upper end of the funnel. These are people who have never met with you, but might be interested in your product or services. At the end of the funnel, a number of offers and sales actions later, you've gotten folks who've obtained your product or service and have made purchases as well.
The efficiency of the lead generation funnel is down to its ability to allows you to track potential buyers' behavior during different stages of the extended selling process. The sales funnel permits you to predict the number of potential customers that will ultimately become customers by calculating the qualified prospects at each step.
A sales funnel will allow you to see exactly what is going on and how your sales process is failing or working, or if your campaign isn't getting enough potential customers at any point within the process. This information helps you choose where to put your effort to make sure that sales are on the right level and to meet marketing goals. It is used to gauge and manage the sales process of customers.
The top of the Sales Funnel Front The Sales Funnel Front End
Your sales funnel's top is the most active and most crucial part of your process. It requires constant testing. You'll discover virtually limitless front-end strategies that are limited only by your creativity and resources.
The primary goal is to get new customers and then convert them into buyers.
Once a prospective client opts-in to your offering, they are "qualified". This is the point of the sales funnel that the prospective customer, or "Unqualified Prospect" becomes qualified leads due to an action that actually demonstrates they have the potential to buy the product or service you offer.
In order to make your front-end efficient, you need to drive targeted traffic towards your blog, website, squeeze page, or blog. PPC advertisements, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posts, forum posting and many other sources are among the most effective methods and resources.
There are a variety of methods that you can use to "qualify the unqualified prospect". One of the most efficient is the squeeze page. You can provide something of value that is connected to your product/service that people can obtain for no cost or at a reduced price in exchange of their email. There are many products available, including newsletters, videos, emails, courses, eBooks, and related reports.
The front end of your sales funnel is the point where potential customers are drawn to your company. What do you think of the back-end?
The End of the Funnel, or the Back-End
The back-end (or bottom) of the sales channel is where the majority of sales and profits take place. This is typically the place where you sell the most costly products. They are generally appropriate to the same market but presented in different formats such as video, audio live interaction, or private consult.
The main difference concerning the front-end and back-end lies in the type of client and the cost of the product or service that is being provided.
While it's true that just a small percent, say 1-2%, from the overall number of folks who enter your front end, will be in the back-end. That's alright, due to the fact that this particular small percentage will invest a much larger amount of money.
Front-end products and services might be priced at less than $100 however back-end products, services and products typically cost in the 100s and 1000s. This makes the back-end or bottom of the sales funnel the primary source of revenue for your Internet company, and it's the most predictable and solid area in this sales funnel.
As I mentioned earlier, the sales funnel is as flexible as your creativity and resources allow.
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