What is a Marketing Funnel

What is a Marketing funnel? And why is it important for every marketer to have one?

It is a method of marketing that is used to convince potential customers to purchase items from you. It's a sales process in which a visitor comes to your website to find information that could help solve a problem. You can build a rapport with each person by using certain tools.

This will help you know the wants and needs of each visitor. This will allow you to offer the best information to all your visitors. If you gain the trust of your visitors, they will be more likely to purchase your products. The customer will then turn into a customer.

Some customers end up becoming extremely loyal customers, ready to buy every product you advertise. A marketing funnel is comprised of the different steps of the sales process that will transform a regular website visitor into a loyal customer who wants to buy everything that you can throw at them.

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This is the ultimate objective of every internet marketer. It is achievable with a well-designed funnel.

You've got the marketing tools to entice people's attention and draw them into the funnel. Once they've filled out the form on your PERSONAL lead capture page, they will be entered into the funnel. Because no one will sign up to your lead capture page, I said "personal". They are looking to become a leader, and not a business.

The lead capture page is where they enter into the funnel. When they click that "Sign up now" or "Enter Here" button, they are entered into an entirely new idea of network marketing.

The best thing is that they are qualified to do it. It's their decision. They don't have to buy your services as a mentor or leader. You can also show them ways to increase leads and bring more cash into their businesses.

This is how a standard funnel functions.

The "front-end" The "front-end" is where you make a promotional offer that can draw and attract prospective customers who may be interested in buying your product later down the sales funnel. You will need to register to receive the product (also known as opt-in) and enter your email address and name. Then, they will be added to your email mailing list.

Now that you have the contacts on your email, you can make them aware of offers that are similar to theirs.

After signing to the offer, they'll be taken to a page that offers a low price or, as it's known, the tripwire offer. This is where they'll be taken to the "backend" of funnel.

If the person purchases the lowest priced offer and is accepted, they are directed to a comparable offer at a more expensive cost (commonly known as an Upsell). If the buyer purchases the higher-priced offer, they will be taken to another related product that is priced higher. The list could continue for a long time...

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